Client
3M

Project
Scotch Essentials

Agency
Shinebox

3M has been manufacturing wardrobe tape for years, so launching their first consumer fashion brand was a natural, yet exciting step. We collaborated with 3M’s Design Lab to create the brand identity and packaging for a line of 15 products. I worked with illustrator Wai to create a series of illustrations that playfully demonstrate the benefit of each product. 

ScotchEssentials_Wide_1.jpg
ScotchEssentials_Full_1.jpg
ScotchEssentials_Full_7.jpg
ScotchEssentials_Full_6.jpg
ScotchEssentials_Full_4.jpg
ScotchEssentials_Full_2.jpg
ScotchEssentials_Full_8.jpg
ScotchEssentials_Full_5.jpg
ScotchEssentials_Full_3.jpg
ScotchEssentials_Square_1.jpg
ScotchEssentials_Square_3.jpg
ScotchEssentials_Square_5.jpg
ScotchEssentials_Square_4.jpg
ScotchEssentials_Square_6.jpg
ScotchEssentials_Packaging.jpg

Creative Director: Chris Weber
Illustrator: Wai