Aparium Hotel Group
Naming & Brand Book
It was an honor to work on the name and branding of a new hotel inside Chicago’s landmark Carbide & Carbon building. The Phenomenon creative team chose to dedicate the hotel concept to Jane Addams — America’s first female Nobel Peace Prize recipient, and a Chicago resident. I joined the project as naming work was beginning; when my research revealed that Jane Addams’ social work and peace efforts earned her the nickname ‘Saint Jane’, I proposed it as the name of the hotel. St. Jane Chicago opens June 2018.
Design Director: Ali Filsoof
Interior renders: Simeone Deary