Client
Aparium Hotel Group

Project
Naming & Brand Book

Agency
Phenomenon

It was an honor to work on the name and branding of a new hotel inside Chicago’s landmark Carbide & Carbon building. The Phenomenon creative team chose to dedicate the hotel concept to Jane Addams—America’s first female Nobel Peace Prize recipient, and a Chicago resident. I joined the project as naming work was beginning; when my research revealed that Jane Addams’ social work and peace efforts earned her the nickname ‘Saint Jane’, I proposed it as the name of the hotel. St. Jane Chicago opens June 2018.

StJane_Cover.jpg
StJane_Book_0001_The Building 1.jpg
StJane_Book_0003_Personality.jpg
StJane_Book_0004_Color 1.jpg
StJane_Book_0005_Color 2.jpg
StJane_Book_0007_Type 1.jpg
StJane_Book_0008_Type 2.jpg
StJane_Book_0009_Type 3.jpg
StJane_Book_0010_Place.jpg
StJane_Book_0012_Guest Rooms 1.jpg
StJane_Book_0013_Guest Rooms 2.jpg
StJane_Book_0014_Guilded Suites.jpg
StJane_Book_0015_The Tower2.jpg

Design Director: Ali Filsoof
Interior renders: Simeone Deary