Sarah Stroschein

A portfolio of visual identity and interactive design work by Sarah Stroschein

The Stroschein name contains the story behind the visual language of brewing.

IN THE MIDDLE AGES, brewers needed a visual symbol in order to advertise to a largely illiterate population—they displayed their ‘license’ in the form of straw (STRO). The straw was shiny, glowing, visible proof (SCHEIN) that a client had found a brewer. The German nickname for brewers became Stroschein. See the full story

© 2024 Sarah Stroschein