Sarah Stroschein

Central Pacific Bank

Logo Design / Visual Identity Design
Central Pacific Bank

A full rebrand of a beloved Hawaiian bank, from concept to rollout. Central Pacific Bank was founded in 1954 by a group of WWII veterans. The founders were determined to help community members build financially secure lives by serving them with integrity and providing opportunities for small businesses to thrive. Inspired by the bank’s roots in the mid-century modernist design movement, the new visual identity embodies the warmth and whimsy of mid-century Hawaii, and the humanity with which CPB does business.

Cover image

Central Pacific Bank’s original logotype was given a modern update in GT America.

CPB logo
CPB logo
CPB brand book
Broadsheet cover
CPB broadsheet
CPB business cards

Ocean, flora, and fauna-centric illustrations bring Central Pacific Bank’s vibes and values to life.

CPB ATM card
CPB app screens
CPB posters
CPB posters
CPB pins
CPB shirts and pins
Design Director
Ali Filsoof
Ryan Todd
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